① We shall prioritize customer satisfaction and interests, and act with a customer-centered focus.

• We shall think from the customers’ perspectives in order to continuously create customer satisfaction and strive to provide the value that the customers want.
• We shall recommend appropriate products and services to customers with easy and accurate explanations, and refrain from engaging in unfair and unjust sales activities, false and exaggerated advertising, etc.
• In the event of a conflict of interest with customers during the course of business, we shall prioritize their interests.

② We shall strive to protect customers’ assets and information and to provide the most wanted financial services.

• We shall fulfill our duty of care as a good manager to protect customers’ legitimate interests and assets, strive to maintain the confidentiality of customer information, and manage it safely.
• We shall serve customers based on professionalism and a polite attitude, while listening to and actively reflecting the various needs and opinions of customers so as to improve customer convenience and satisfaction.

① We shall strive to respect and protect the rights and interests of shareholders and investors.

• We shall respect the legitimate demands and suggestions of shareholders and investors, and make rational decisions by considering the interests of all shareholders in a balanced and impartial manner.
• We shall protect the interests of shareholders and investors in a stable manner from a long-term perspective based on sound management activities, and strive to earn shareholders trust and increase corporate value by pursuing legitimate profits.

② We shall transparently manage and equitably provide information on management performance and other matters for shareholders and investors.

• We shall provide necessary information to shareholders and investors in a timely, sufficient and equitable manner, and be prohibited from providing undisclosed information to specific shareholders.
• We shall maintain the accuracy and reliability of accounting data by recording and managing accounting data in accordance with generally accepted accounting standards.
• Illegal or unfair acts that may undermine the reliability of accounting information shall be audited in accordance with specified standards and handled in a strict manner.

① We shall respect the dignity and value of each employee and treat all of them fairly.

• We shall mutually respect the personality and privacy of employees and shall not unfairly discriminate against them based on their gender, age, school ties, regionalism, religion, race, disability, marital status, etc.
• We shall establish a system to enable employees to perform their duties in a fair manner and evaluate and compensate employees in a fair and reasonable way so that they are given equitable opportunities based on their abilities and performance.

② We shall actively nurture talents and strive to improve employees’ quality of life.

• We shall operate various educational programs to nurture employees as professional and creative talents, secure seamless communication channels, and actively support all employees to help them demonstrate their creativity.
• We shall create conditions for employees to achieve work-life balance in a culture of mutual respect and consideration, and strive to create a safe and pleasant working environment.

① We shall contribute to the national economy and social development, and fulfill our social responsibility through corporate activities.

• We shall contribute to national economic development through job creation and diligent tax payment, and fulfill our corporate social responsibility by practicing social contribution activities to enhance the social and economic value of local communities and their members.
• We shall abide by the various laws and regulations of the nation and local communities and the market order; and respect the norms, culture, and laws and regulations of the countries in which we are conducting business as a member of the international community.
• We shall recognize climate change and environmental issues as important management factors throughout the entire process of providing financial products and services. We shall accordingly comply with safety, health, and environment-related laws and regulations, and strive to prevent disasters and risks, and preserve the environment.

② We shall respect the fundamental rights and human rights of all stakeholders and maintain political neutrality.

• We shall, based on the Group’s human rights policies, strive to protect and improve the human rights of our various stakeholders ― including customers, employees, shareholders, investors, and business partners.
• We shall not engage in acts that undermine political neutrality by expressing opinions or supporting specific political parties or candidates ― and shall make donations to political or charitable organizations, etc., only in compliance with relevant laws and regulations.

① We shall pursue mutual development by building reciprocal trust and cooperative relationships with business partners through fair and transparent business activities.

• We shall strive to build mutually beneficial relationships with business partners and achieve shared growth based on mutual respect.
• We shall not demand unreasonable or unfair transactions from business partners, and we shall comply with relevant laws and regulations as well as internal regulations to prevent unfair transactions when performing business.
• We shall not abuse relationships with business partners for personal gain, and we shall select business partners through a fair and transparent process.

② We shall respect the free market economic order and compete in a fair and just manner.

• We shall faithfully comply with laws and regulations related to fair trade, and contribute to maintaining and developing a desirable competitive order among companies.

① Employees shall maintain a basic ethical attitude and dignity as financial professionals, and comply with laws and regulations as well as internal regulations when performing their duties; and shall not request or instruct other employees to perform work that violates such laws and regulations.

② In the event that any employees become aware of any illegal or unfair acts, they shall immediately report them through appropriate procedures and strive to resolve the issue and prevent recurrence.

③ Employees shall be clearly aware of their authorities and responsibilities, faithfully perform their duties, and in cases where the interests of an individual employee conflict with those of the company, he or she shall act in the best interests of the company.

④ Employees shall not engage in acts that hinder the fair performance of duties, such as requests that exert undue influence on the hiring, promotion, etc., of themselves or other employees.

⑤ Employees shall not receive or request tangible or intangible benefits, such as money or gifts, from any stakeholders, including other employees; and shall not engage in private financial transactions, such as borrowing or guaranteeing.

⑥ Employees shall not provide money or other valuables to public officials, etc., or make illicit requests to public officials, in accordance with the Improper Solicitation and Graft Act, and shall maintain integrity in their daily lives.

⑦ Employees shall not use their superior positions or relationships within the company to cause physical or mental pain, or sexual humiliation.

⑧ Employees shall strive to establish a proper organizational culture by maintaining mutual respect and good manners toward superiors, subordinates, and colleagues, and by not discriminating unfairly.

⑨ Employees shall not engage in unfair transactions for their own or for third-party benefits, such as purchasing and selling securities, manipulating prices, or utilizing undisclosed insider information acquired in the course of performing their work. In addition, short-swing profits that are subject to return shall be returned in accordance with relevant laws and regulations.

⑩ Employees shall not disclose customer information or unfairly use it for their own or third-party benefits, and shall utilize the company’s physical and intellectual property and information only for business purposes.