JB Financial is driven by its ESG mission—“JB Financial, your reliable partner for a better future”—as it leads the way toward sustainable future finance. The company creates social value through financial initiatives that benefit local communities, while fostering trust through transparency, all as key pillars of its strategic ESG management.
Vision
Young and strong hidden champion financial group
ESG Mission
JB Financial, your reliable partner for a better future
ESG Strategy Directions

Transition into a sustainable future finance
- Leading the transition into Net Zero
- Expanding green finance performance
- Managing climate change-related risks in an integrated manner
Introspection / Consilience
Reflecting on our past in the course of the paradigm shift in finance and securing core capabilities in new areas of opportunity

Finance contributing to local communities by generating social value
- Systematizing social contribution activities for local communities
- Facilitating access to finance and expanding inclusive finance
- Minimizing risks in the social sector (controversies)
Sympathy / Consideration
Reinforcing the societal responsibilities of finance built on sympathy and consideration for stakeholders going hand in hand with us

Trustworthy finance underpinned by transparency
- Establishing a sound governance structure
- Advancing the system for ethics and human rights management
- Protecting financial consumers and preventing financial incidents
Truthfulness / Integrity
Growing into a reliable finance for all by building a culture of truthfulness and integrity
Introspection / Consilience
Reflecting on our past in the course of the paradigm shift in finance and securing core capabilities in new areas of opportunity
Sympathy / Consideration
Reinforcing the societal responsibilities of finance built on sympathy and consideration for stakeholders going hand in hand with us
Truthfulness / Integrity
Growing into a reliable finance for all by building a culture of truthfulness and integrity